PANTONE BELIEF SYSTEM
Materials: Oil on linenDimensions (cm): 200 x 200
Year: 2011
Yellow
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
Orange
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
Scarlet
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2010
RED
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
Magenta
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
Mauve
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2010
Violet
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
Purple
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
Ultramarine
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2010
Cobalt
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
Pthalo
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
Cerulean
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2010
pthalo green
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2010
Windsor
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
Cadmium
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2011
LIME
Materials: Oil on linenDimensions (cm): 50 x 50
Year: 2010
Pantone Belief system Series
PAINTINGSydney-based artist Alun Rhys Jones depicts the melancholy, alienation and detachment that lie behind the glossy veneer of consumerism. The images are clean and precise, while the painting style is physical, loose and expressive.
Through the use of high key, luminous colour he exploits the language of fashion and advertising in order to subvert it. His painterly hand references his desire for a return of humanity and spirit to a consumerist world.
The Pantone Matching System (PMS) is used by designers in the advertising and marketing industries, it allows the exact specification and accurate replication by printers worldwide of any colour in the printed medium. As such a colour specified for printing is the same colour whether it be in Sydney, Seoul, Adelaide or Abu Dhabi. A PMS colour is therefore a visual absolute.
As such it is an invaluable tool to consumerism allowing the mass production of products worlwide aiding and enabling the global spread of rampant consumerism.
The title of the work "Pantone Belief System" relates to the elevation of consumerism akin to a belief system within the Western world.
details:Materials: Oil on linenDimensions (cm): 200 x 200
Year: 2011